Does much of what you hear about social media come across as variants of the following strain?
“You need to be on Facebook/LinkedIn/Twitter/…[fill in the blank with some social networking site].”
Such discourse is lacking in two fundamental ways that impede the effectiveness of social media for your business strategy:
1. Facebook, LinkedIn, Twitter et al are merely tools. Social media is far more than tools; it is a way of doing business that involves two-way communication among all your stakeholders.
2. There is no strategy. Presence on any particular social networking site does not mean engagement, which would be non-existent without your audience there.
Before we take any deep dive into tools and tactics, we ask you: What is your strategy? In other words, how will social media contribute to your goals for your business?
With your strategy in mind, think about how you will measure outcomes from using social media. Actionable metrics (client acquisition, quality of engagement, and anything else meaningful for operating your business) always trump vanity metrics (likes, followers, page views, and anything superficial in general).
You might be wondering how we will be working with you to develop your audience, elevate your brand, and drive revenue.
We are not a traditional ‘agency’ who provides turnkey solutions in which we manage your digital presence directly. You keep control of your content.
Nor are we a traditional ‘consultancy’ who charge you to write little more than a report and leave you on your own in terms of execution.
In the spirit of social business, our approach is a co-creative approach. Co-creation means bringing all stakeholders into your value chain, enabling joint development of your products and services that lead to mutual gain. You determine what you feel is important, and we will serve as your facilitator and help you carry out your strategy.
Reach out to us any time via social media, and we will be in touch shortly.